The most important word(s) in the world is a person’s name
I am sure many of you have heard this before. My first encounter with this idea was when I read “How To Win Friends And Influence People” by Dale Carnegie (a great read by the way). As I meet more and more clients each day I am finding this idea to be so true.
People absolutely love to hear their name, especially if you can remember it for your second encounter. Think about it. If I person remembers my name after only meeting me once, I think “Hey, that person must think I’m important. They remembered my name.”
There is a hoagie shop down the street from where I work. Whenever I stop in there, whoever is working the register greets me with “Hey Dan, how’s you doing?”. Every time it blows my mind that they remember my name. Especially, since I don’t stop in that often.
So how can you apply this to your website or the online world? Email.
Send personal email (time permitting) to your users thanking them for their support and readership.
Try it out and see how people react. You will be surprised with the results.
